About Ross Gibbs

A Seasoned Certified
EOS Implementer™


After a successful career in sales and marketing, Ross — a third-generation entrepreneur — took his own leap of faith and started a ‘business coaching’ and consulting firm. Focusing on small to midsize companies and process management, Ross helped dozens of small businesses simplify and improve their business process and achieve success.

With several years of entrepreneurial coaching behind him, Ross saw an opportunity and invested in a multi-location franchise. His combination of sales & marketing expertise plus entrepreneurial coaching allowed him to implement a simple yet comprehensive business model that became the foundation for successfully growing the company, attracting investors and ultimately selling the business.

When Ross was introduced to the Entrepreneurial Operating System® (EOS®), he quickly recognized that he had been self-implementing the EOS model in his own company and coaching others to implement the same strategies for years. Thus, it was an easy decision when he had an opportunity to continue that journey by becoming a Certified EOS Implementer™.

Today Ross embraces the opportunity to help business owners achieve results through EOS because, not only has he been in the trenches and ‘in your shoes’, he knows what it takes to succeed and how to get you there. He currently owns his own EOS practice, HEI Traction that solely focuses on helping Florida-based companies grow their business.

When Ross isn’t working with leadership teams, he officiates NCAA Division 1 hockey games and enjoys spending time with his wife and four children in Fort Myers, Florida.


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