Are You all in? If Not, What's it Costing You? | HEI Traction


The 100% rule says that if you want to achieve success in any endeavor, you must be 100% committed to it. Unless you’re 100% committed, you’ll hesitate, question things and feel insecure. The result: you’ll be ineffective. W.B. Murray said, “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness.” What’s more, not being all in can cost you and your company time, money and your mental energy.

Let’s look at it from a scientific view. If we are always thinking and challenging things, we waste a lot of time using the prefrontal cortex part of the brain. We use this in a variety of complex behaviors, including planning, which significantly contributes to personality development. If we are 100% in and have good habits in place, we think less about it and use more of our basal ganglia part of the brain. The basal ganglia are associated with a variety of functions, including control of voluntary motor movements, procedural learning, habit learning, eye movements, cognition, and emotion.

Let me prove my point on a subject we can all relate to. If I am not all in on eating healthy, what do I do when I drive by my favorite fast food place? I think about it, it consumes me, I feel hungrier, I feel tempted, and may even give in to temptation, saying to myself, “Okay, this is my last time stopping here and then I am done!” At that moment, I am using my prefrontal cortex. I am wasting money, time and mental energy thinking about it.

However, if I was 100% committed, I don’t even notice it or even look at it. It’s not even an option for me. I might even smile if I catch myself as a reassurance to my commitment. I have created enough habits to not give in to it and therefore using more of basal ganglia (forming habits) and I become more efficient on my quest to be healthier without all the cost, energy and time-wasting had I given into it.

Our lack of commitment can cost us because we waste a lot of time challenging ourselves and the system. A commitment must start from the inside out. Moreover, also be aware that some people commit themselves to the objective but not to the process. Say you have a leader who says they are all in on something. They convince you they’re committed to the team while not following through with the process. They don’t show you any action or show up the way they should, and they don’t invest in the quality time to do the essential things you agreed on. We need to show commitment to action and habitual behaviors.

In the EOS® (Entrepreneurial Operating System) process, I ask all my clients on our first day together if they are willing to become their best? I tell them not to answer that because time will tell and to be careful of what you wish for because it just might happen (good or bad). When you don’t bring your best, you are wasting many resources because you’ll only be going through the motions thinking everyone is all in, but sometimes they’re not. I tell company leaders upfront if you don’t want your business get bigger, better, or brighter then I urge you to not waste a dime on EOS or a minute with me.

I’ll leave you with this: It is more difficult and more costly to you and your brain to be 99% committed than it is to be 100% committed. What are you committed to? Are you all in? If not, what is that costing you?

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