by Ross Gibbs | Feb 22, 2021 | Leader Insights
Having a way of performing a task or going about something consistently is vital for everyone involved. We often refer to these rote steps as protocols or conventions. A protocol is “The accepted or established code of procedure or behavior in any group, organization,...
by Ross Gibbs | Jan 8, 2021 | Leader Insights
I’m glad it’s 2021. Following a roller-coaster year for nearly every business, we’re all looking forward to what we hope will be a return to business-as-usual, whatever that may be. According to a 2020 survey by CBIZ, Inc., COVID-19 and its damage to the economy...
by Ross Gibbs | Nov 24, 2020 | Leader Insights
With the 2020 election top-of-mind this year, I wanted to briefly discuss differentiation and the human need to connect and be understood. The definition of differentiate is to recognize or ascertain what makes (someone or something) different. Andrew Baumann said...
by Ross Gibbs | Oct 13, 2020 | Leader Insights
Most of us want to live a life that’s balanced between work and home. Yet, the reality is we never live a balanced life. We’re always bringing work home, and we’re always bringing family and our personal lives to work. The balance is knowing when...
by Ross Gibbs | Sep 23, 2020 | Leader Insights
Knowing who your ideal clients are is key to focusing on who you want to work with and where you should spend your marketing dollars. Too many times, we try to be everything to everyone! Instead, use these three segmentation factors to help you define and connect...
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